Manager - Marketing Majid Al Futtaim

ROLE SUMMARY

• The Marketing Manager is responsible for leading and driving the marketing strategy for the Retail Discount business. This role will be instrumental in building the brand by working in partnership with the Care Office Marketing team and the Retail Discount operations team to develop the brand strategy & positioning and to grow brand equity through clear strategic guidance and the creation of engaging, emotional marketing campaigns to expand and retain our customer base.

ROLE PROFILE

• Define and implement the brand strategy and positioning, establishing our discount retail offering in the market as a value-oriented retailer.
• Create annual marketing plans that attract cost-conscious consumers and win share from competition.
• Work closely with other Communication teams (e.g. Social Media team) and the Digital Marketing team to develop and execute holistic brand campaigns in an efficient & effective manner.
• Lead the development and execution of multi-channel marketing campaigns, including digital (social media, email, SEO, SEM), traditional media (print, radio, TV), and in-store promotions. Ensure campaigns are aligned with business objectives, customer ne
• Conduct market research to understand consumer behaviors, preferences, and trends in the discount retail space. Use data to identify opportunities for growth, adjust marketing tactics, and optimize campaigns for better ROI.
• Work closely with the sales, operations, and product teams to ensure marketing strategies are aligned with business goals. Support retail operations by providing marketing materials, in-store activations, and promotional strategies to drive foot traffic
• Oversee the development and execution of a strong online presence across social media platforms, websites, and e-commerce channels. Utilize analytics to assess performance and continuously optimize strategies for maximum engagement and conversions.
• Manage the marketing budget, ensuring resources are allocated efficiently and effectively to deliver the highest possible impact. Track campaign performance, analyze metrics, and adjust tactics to meet KPIs.