Manager - Marketing Apparel FZCO

Key Responsibilities

• Develop and execute localized marketing campaigns tailored to KSA audiences, aligned with brand and sales objectives,

• Build and maintain relationships with top influencers, agencies, media platforms, and local content creators.

•  Drive paid digital marketing campaigns (Google, Meta, Snapchat, TikTok, etc.) and track ROI on all channels.

• Manage affiliate and influencer programs, ensuring strong ROI and measurable impact on conversions.

• Identify and secure strategic collaborations with banks, fintech's, and lifestyle partners for co-branded marketing, sponsorships, and joint promotions.

• Work closely with Dubai HQ marketing and creative teams to ensure consistent brand communication across all markets.

•  Plan and execute seasonal marketing calendars, new brand launches, and promotional events.

• Analyze campaign data, performance reports, and consumer insights to optimize marketing investments,

• Ensure strong alignment between marketing, merchandising, and operations teams to support commercial objectives.

 

 

Key Requirements

• Bachelor’s Degree in Marketing, Business, or Communication (MBA preferred).
• 5-8 years of experience in E-commerce or Retail Marketing, preferably in Fashion, Beauty, or Lifestyle sectors,

• Strong exposure to the Saudi market, with proven relationships in the influencer, agency, and digital ecosystem,

• Experience in managing paid marketing, influencer campaigns, and affiliate networks.
• Excellent communication and negotiation skills (English & Arabic).
• Hands-on experience with analytics tools (Google Analytics, Meta Ads Manager, etc.).

•  Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.

•  Highly organized, creative, and result-oriented with a commercial mindset.

 

Key KPIs

•  Campaign ROI and contribution to monthly GMV.
•  Influencer performance metrics (engagement, reach, conversion).

• Number and value of strategic partnerships/sponsorships closed,

•  Growth in traffic, sessions, and conversion rates from marketing channels.

• Brand awareness and visibility uplift within KSA market.