Manager, Regional Field Sales

CooperSurgical

Responsibilities

• Market Development:
• Expand market share by identifying growth opportunities and analysing local market dynamics.
• Utilize market research to understand customer needs and competitive landscapes.
• Channel Partner Management:
• Identify, evaluate, and assess potential new channel partners in the assigned territories.
• Develop criteria for partner selection to enhance the distribution network strategically.
• Set and monitor sales targets, ensure structured follow-ups, and conduct regular training sessions to empower channel partners in promoting CooperSurgical products effectively.
• Sales Pipeline Management:
• Build and maintain a robust sales pipeline for medical equipment and consumables.
• Utilize lead generation strategies to ensure a consistent flow of potential sales opportunities, focusing on both existing relationships and new business development.
• Performance Analytics and Reporting:
• Analyse sales data and market metrics to track performance, assess the effectiveness of sales initiatives, and provide actionable insights for strategic decision-making.
• Leverage CRM systems to report sales activities promptly and accurately.
• Customer Relationship Management:
• The role mandates 75% of your time to fieldwork, directly engaging with customers to understand their needs, support channel partners, and identify areas for improvement in the sales process.
• Build and nurture relationships with clinics, healthcare professionals, and decision-makers, fostering trust and loyalty.
• Represent the company at trade shows, channel partner meetings, and industry events.
• Product Knowledge:
• Maintain an up-to-date and comprehensive understanding of CooperSurgical's product offerings to effectively train and guide channel partners and clients.
• Address any questions or concerns proactively to reinforce product value.
• Collaborative Initiatives:
• Partner with cross-functional teams (marketing, product management, regulatory, customer experience and DC, .) to ensure that strategies align with sales objectives and that local marketing initiatives resonate with target customers.
• Work in close collaboration and alignment with KA Lead on key accounts across the assigned region.
• Financial Oversight:
• Ensure thorough follow-up on financial processes, including billing and money collection from channel partners and clients.
• Coordinate with the finance department to address payment issues and develop strategies to optimize cash flow and maintain healthy financial relationships.
• Pricing and Forecasts:
• Collaborate with internal teams to develop effective pricing strategies and conduct forecasting, ensuring sales goals are achieved while maintaining profitability across designated territories.
• Legal Compliance:
• Ensure all sales activities comply with local regulations and corporate policies, maintaining high ethical standards in every interaction and reporting practices.