Manager Rider Experience & Engagement

talabat

Posted on 5 Mar

Experience

5 - 8 Years

Job Location

Egypt - Egypt

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

1. Retention, Rider Value Proposition & Loyalty

  • Own rider churn reduction strategy, with strong focus on early-life retention.
  • Define and continuously enhance the overall Rider Value Proposition.
  • Design and manage a structured rider loyalty framework.
  • Analyze retention data to identify high-risk segments and structural gaps.
  • Track key KPIs (Churn %, Retention Rate, Tenure trends, RSAT).
  • Develop and execute action plans to improve retention and loyalty outcomes.

2. Rider Engagement

  • Develop and execute a comprehensive annual engagement roadmap aligned with business priorities.
  • Lead structured recognition and motivation programs.
  • Ensure engagement initiatives are measurable and linked to retention KPIs.
  • Drive initiatives that strengthen rider attachment and sense of belonging.

3. Rider Communications & Feedback

  • Own in-app rider communication strategy and governance.
  • Ensure clear, consistent, and aligned messaging.
  • Establish structured rider feedback mechanisms (surveys, focus groups).
  • Translate insights into concrete improvement initiatives and corrective action plans.

4. Partnerships & Benefits

  • Develop and manage third-party benefit partnerships.
  • Launch value-added programs that enhance the Rider Value Proposition.
  • Monitor adoption and measurable impact on retention metrics.

Desired Candidate Profile

What Have We Ordered?

  • 5 8 years experience in managing large distributed workforce
  • Experience reducing attrition or building engagement programs
  • Strong analytical skills (Excel / dashboards)
  • Experience managing cross-functional stakeholders
  • Experience launching incentive or loyalty initiatives
  • Field-oriented personality
  • Experience building B2B partnerships (banks, telecom, gyms, retail)
  • Background in logistics, ride-hailing, or FMCG field ops
  • Experience in loyalty program design
  • Commercial mindset (negotiation skills)

Company Industry

  • Internet
  • E-commerce
  • Dotcom

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Manager Rider Experience & Engagement

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talabat

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