Manager Sponsorship Account Management

Esports Foundation

Duties and Responsibilities

• Strategic Partner Stewardship & Retention

• Serve as the lead operational point of contact for a portfolio of sponsors/partners, cultivating deep, trust-based relationships with brand stakeholders and their agency partners.

• Translate high-level contractual rights into bespoke activation strategies that align with the EWC brand, protecting the partner s investment while ensuring community authenticity.

• Proactively identify opportunities to "plus-up" partnerships, driving incremental value through upselling assets or expanding the scope of collaboration into new verticals.

• Lead Quarterly Business Reviews (QBRs) and strategic planning sessions, presenting data-driven insights to secure long-term renewal and account growth.

Cross-Functional Activation Delivery

• Manage the end-to-end delivery of sponsorship rights, acting as the central hub between the partner and internal departments (Content, Broadcast, Production, Live Event, Social, Finance).

• Develop and own the "Critical Path" for all partner activations, converting broad objectives into detailed project plans, timelines, and cross-functional briefs.

• Coordinate complex, multi-stakeholder projects such as branded docuseries, broadcast integrations, or physical on-site builds ensuring they are delivered on time, on budget, and to spec.

• Troubleshoot operational bottlenecks and resolve conflicts in real-time during live events, serving as the guardian of the partner s interests on the ground.

Creative Strategy & Content Oversight

• Collaborate with internal Creative and Content studios to generate "gaming-native" campaign concepts that resonate with the esports demographic and avoid community backlash.

• Provide consultative guidance to non-endemic brands (e.g., FMCG, Banking) on how to authentically engage with the esports ecosystem and navigate the speed of the industry.

• Oversee the approval process for partner-produced content and co-branded materials to ensure strict adherence to brand guidelines and IP rights.

Performance Reporting & Data Analysis

• Maintain rigorous documentation, including activation trackers, asset registers, and delivery risk logs to manage the high volume of assets.

• Utilize data and analytics tools to measure campaign performance (reach, engagement, sentiment) against agreed KPIs.

• Produce comprehensive Post-Event Reports (PERs) that clearly demonstrate ROI and value delivered, serving as the foundation for renewal conversations.

Education and Experience

• Bachelor s degree in Business, Marketing, Creative Industries, Sports Management, or similar.

• 5+ years of experience in sponsorship account management, brand activation, creative agencies, or esports/gaming ecosystem.

Knowledge, Skills, and Abilities

• Strategic Account Management: Ability to manage relationships at a senior/HQ level, understanding the corporate nuances of global conglomerates.

• Project Management Mastery: Exceptional organizational skills with the ability to manage multiple complex accounts simultaneously under strict deadlines and pressure.

• Industry Fluency: Deep understanding of the esports and gaming culture (teams, publishers, communities) is a distinct advantage; ability to learn quickly is mandatory.

• Communication: Elite written and verbal communication skills; able to articulate complex ideas to C-suite stakeholders and creative teams alike.

• Crisis Resolution: Proven ability to remain calm and solution-oriented during high-pressure live event scenarios.

• Language: Fluency in English is mandatory. Proficiency in Arabic or Mandarin is a significant plus.