Manager Sponsorship Sales MENA

Esports Foundation

Duties and Responsibilities

• Identify, pitch, and secure sponsorship deals with Saudi and MENA regional brands, managing the full sales cycle from lead generation to contract signature.

• Maintain a robust pipeline of qualified leads across key regional sectors (e.g., Telco, Banking, Energy, Tourism, FMCG) to meet and exceed individual revenue targets.

• Structure and negotiate complex commercial terms, collaborating with Legal and Finance to ensure deals are commercially viable and inventory is available.

• Develop tailored sales proposals that map EWC assets to the specific business challenges and marketing goals of regional brands.

Market Development & Evangelism

• Own the commercial strategy for the Saudi and MENA markets, identifying high-potential categories and untapped revenue pools.

• Lead the education of the local market on the value of esports, gaming culture, and the EWC platform, positioning it as a premium vehicle for reaching youth demographics.

• Represent EWC at key industry events, economic forums, and C-suite networking opportunities to maintain top-of-mind awareness among decision-makers.

Strategic Networking & Relationship Management

• Leverage an extensive "black book" of contacts within Saudi private sector leadership, government-related entities (GREs), and media holding groups.

• Build strong alliances with regional media agencies to ensure EWC is included in annual media planning cycles.

• Navigate complex stakeholder maps within large family conglomerates and government entities to reach key decision-makers.

Internal Collaboration & Reporting

• Provide real-time market intelligence to the central Commercial team regarding regional pricing sensitivity, competitor activity, and brand sentiment.

• Collaborate with the Sponsorship Account Management team to ensure a smooth handover from sales to execution, ensuring promises made during the pitch are deliverable.

• Update the CRM and sales tracking tools weekly to provide visibility on pipeline health and forecast accuracy.

Education and Experience

• Bachelor s degree in Business, Marketing, or related field.

• 5+ years experience in sponsorship sales, media sales, partnerships, or business development.

Knowledge, Skills, and Abilities

• Deep understanding of global sports and/or esports governance, national representation structures, and country-based competitive systems.

• Strong diplomatic and intercultural communication skills, with experience managing sensitive international relationships.

• Proven people leadership skills with experience managing, developing, and performance-guiding cross-functional teams.

• Strong capability in developing clear, compelling strategic presentations, with the ability to translate complex governance, stakeholder, and operational topics into executive-ready materials.

• Advanced capability in designing governance frameworks, eligibility structures, and compliance processes.

• Excellent written and verbal communication skills in English. Fluency in other languages (Arabic, Mandarin, etc.) is a plus.

• Exceptional project management and event planning skills.

• Skilled at conflict resolution, high-pressure decision-making, and crisis management.

• Ability to operate across diverse cultural contexts and support countries with varying levels of esports maturity.