Marketing Administrator

Luckystar LTD. China

About You

• You are a master of event organization and live marketing. You thrive in dynamic environments and enjoy building real-world connections between brands and consumers. You are a natural organizer, a motivating leader for field teams, and have a keen eye for creating impactful promotional experiences at events, in retail spaces, and on the streets.

Key Responsibilities
Strategy & Planning:

• Develop innovative offline marketing strategies and campaigns to achieve client objectives (brand awareness, product sampling, sales leads).
• Identify ideal locations, events, and venues for maximum consumer engagement.
  End-to-End Event & Promotion Management:
• Lead the entire lifecycle of offline activities: from initial concept and planning to on-site execution and post-campaign reporting.
• Manage all logistical aspects, including: venue booking, permit acquisition, transportation, setup/breakdown, and material production (banners, stands, samples).
• Note: Digital marketing for these campaigns will be handled by our dedicated digital team, with whom you will coordinate.

Team Leadership & On-Site Management:

• Recruit, train, and manage a team of brand ambassadors and temporary staff for promotions and events.
• Lead the team on-site, ensuring high energy, brand representation, and achievement of campaign goals.

Vendor & Partner Relations:

• Source and manage relationships with vendors, including event agencies, production houses, and logistics suppliers.
• Negotiate contracts to ensure high quality and cost-effectiveness.

Analysis & Reporting:

• Track key offline metrics (e.g., footfall, samples distributed, leads generated, participant feedback).
• Prepare post-campaign analysis reports to measure ROI and effectiveness for clients.