Marketing and Communications Manager

Al Ghad TV

Develop and implement a comprehensive corporate communications and marketing strategy aligned with the channel s editorial and commercial vision and objectives.

• Supervise the communications and marketing teams and coordinate between them to ensure consistency in messaging, tone, and content.
• Develop annual work plans for internal and external communications and follow up on their implementation according to set timelines and budgets.
• Manage the channel s public image, monitor its media and digital presence, and continuously improve it.
• Supervise the writing and editing of press releases, marketing content, and official statements addressed to the public and media.
• Develop and update editorial policies related to marketing and communications in coordination with relevant departments.
• Lead media relations efforts and expand the network of relationships with journalists and local, regional, and international media outlets.
• Supervise the preparation, monitoring, and updating of the channel s content on knowledge platforms (such as Wikipedia and Wikidata), as well as on digital and AI tools (such as ChatGPT, Gemini, and Copilot).
• Lead digital marketing and creative content strategies related to the channel s identity and core programs.
• Supervise media monitoring reports, data analysis, and public opinion trends, and provide recommendations to senior management.
• Lead responses to media reputation crises and develop risk management plans related to corporate communications.
• Promote a culture of effective internal communication by supervising the preparation and distribution of monthly internal newsletters and coordinating among departments.
• Lead promotional campaigns and media coverage of events and participate in organizing and sponsoring conferences and forums on behalf of the channel.
• Represent the channel in meetings and media activities related to marketing and corporate communications.