Marketing and Demand Generation Lead
Digital Lab Technology
Posted 30+ days ago
Send me Jobs like this
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Your mission is to develop a predictable Demand Generation engine that creates the qualified interest our Sales team needs to build a high-velocity pipeline. Working closely with company leadership, you will translate business goals into an actionable GTM strategy, taking the lead on market segmentation, ICP refinement, and strategic positioning.
By refining our value propositions and executing deep-tier targeting, you will drive the strategic market penetration that allows our sales force to thrive.
Areas We Support:
- Creative Production: You are the architect, not the builder our technical team handles the execution of design and video.
- Digital Platforms: You don t need to be a "full-stack" digital marketer. You provide the strategy and targeting, manage key digital channels execution, and complement the rest with external partners that you select and lead.
Desired Candidate Profile
Strengths Needed:
- Strategic Segmentation: Analytical depth to master our offerings, segment the market, analyze competitors, and define clear ICPs to identify where we can win.
- GTM Narrative & Storytelling: Strong writing skills to translate complex product features into compelling value propositions and brand stories.
- Full-Funnel Thinking: Ability to design a series of touchpoints that take a prospect from their first time hearing our name to being ready for a call with our sales team.
- Cross-Functional Collaboration: Experience working tightly with technical teams to translate product specs into high-impact marketing output.
- Agility & Curiosity: A fast learner on our products/industry who is proactive about bridging any knowledge gaps.
- High-Level Communication: Fluent English with the presentation skills to pitch strategies to leadership and brief the sales team.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing And Demand Generation Lead
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com