Marketing Automation and Campaigns Manager

Scale Army

Role Overview:
The Marketing Automation and Campaigns Manager will drive the strategy and execution of paid media and email campaigns, supporting ABM and brand awareness initiatives. This role blends strategic thinking with hands-on execution, requiring expertise in LinkedIn Ads, Google Search, and marketing automation platforms. Collaborating with design and content teams, this position is responsible for managing campaigns end-to-end, from planning and execution to optimization and performance analysis. The ideal candidate thrives in balancing big-picture campaign strategy with detail-oriented delivery.

Key Responsibilities:

• Campaign Strategy & Execution

  • Develop and execute integrated paid media and email strategies aligned with ABM and brand goals.

  • Own campaign management across LinkedIn Ads, Google Search, and email marketing platforms.

  • Partner with creative teams to ensure assets align with objectives.

  • Manage campaign calendars, budgets, and timelines with precision.

• Paid Media

  • Plan, build, and optimize LinkedIn and Google Ads campaigns targeting key personas and accounts.

  • Implement advanced audience targeting, including Matched Audiences and custom segments.

  • Test and refine bidding strategies, messaging, and creative for performance improvements.

• Email Marketing

  • Lead creation and execution of segmented email campaigns (ABM nurture, brand awareness, demand generation).

  • Build workflows, manage personalization, and run A/B testing to optimize engagement.

  • Ensure email initiatives drive alignment with pipeline and brand objectives.

• ABM & Collaboration

  • Work with sales to prioritize Tier 1 3 accounts and tailor campaigns accordingly.

  • Track and report account-level engagement to inform sales follow-up.

  • Align paid and email efforts with broader content and organic social initiatives.

• Measurement & Optimization

  • Monitor daily performance and make data-driven optimizations.

  • Report regularly on KPIs such as CTR, CPL, conversion rates, and account engagement.

  • Provide insights and recommendations to improve ROI and guide future campaigns.

Opportunity:
This role is an excellent fit for a marketer who thrives at the intersection of strategy and execution. As Marketing Automation and Campaigns Manager, you ll own high-impact campaigns that shape brand awareness, fuel ABM strategies, and drive measurable growth. If you re ready to take ownership of performance-driven marketing initiatives in a fast-paced, innovative environment, this is your chance to make an immediate impact. Apply now!