Marketing Category Specialist
Niceone
Employer Active
Posted 18 hrs ago
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Experience
2 - 7 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities Category Marketing Strategy, Digital Merchandising, and Performance Optimization
Market and Category Analysis:
- Study the performance of the category and competing products in the market.
- Analyze consumer behavior and purchasing trends.
- Identify growth and expansion opportunities within the targeted category.
Marketing Planning and Execution:
- Develop annual and monthly marketing plans specific to the category.
- Propose marketing campaigns and promotional offers in coordination with the other departments.
- Monitor campaign implementation and ensure alignment with brand objectives.
Product and Offer Management:
- Contribute to defining suitable products and offers for the targeted category.
- Monitor sales performance and recommend necessary adjustments to pricing or the marketing mix.
- Coordinate with the Product Management team to ensure readiness of new products.
Internal Coordination:
- Collaborate with the Brand, Channels, Growth, and CRM departments to ensure effective campaign execution.
- Prepare monthly performance reports and analyze marketing campaign results.
Innovation and Continuous Improvement:
- Propose new marketing ideas to strengthen the category s market position.
- Stay updated on the latest local and global market trends.
Desired Candidate Profile
Bachelor's degree in marketing, Business, E-commerce, or a related field; advanced degree or category management certification is a plus.
2+ years of experience in category marketing, digital merchandising, or commercial roles, preferably within the retail or e-commerce industry.
Solid understanding of digital marketing, SEO, category management, and analytics tools (Google Analytics, Power BI, or similar).
Strong communication, collaboration, and project management skills; capable of multi-tasking across projects and priorities.
Analytical thinker with a high attention to detail and a passion for using data to solve problems and inform decisions.
Experience working cross-functionally in diverse, fast-paced teams; ability to thrive in an inclusive, gender-neutral work environment.
Company Industry
- Retail
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Category Specialist
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Niceone
Join Nice one, a pioneering digital retail and e-commerce brand, as we enhance our Marketing and Commercial Department, We are seeking an innovative, analytical, and strategic individual for a rewarding position that focuses on category marketing strategy, digital merchandising, and commercial performance. If you have a passion for category growth, expertise in digital marketing, and a drive to make data-informed decisions, this is the ideal opportunity to accelerate your marketing career with Nice one where your work shapes the future of digital beauty and lifestyle retailing.
https://careers.niceone.com/en/jobs/6738594-marketing-category-specialist