Marketing & Communication Director

Client of Emploi Partner

Development of the digital marketing strategy:

• Develop the digital marketing strategy aligned with the company's overall objectives (increasing visibility, generating leads, building customer loyalty, etc.)
• Choose digital channels adapted to the company's target (SEO, SEM, social networks, email marketing, etc.)

Management of online advertising campaigns:

• Create, manage and optimize advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Analyze campaign performance and adjust budgets and strategies to improve results.

Search Engine Optimization (SEO):

• Implement and monitor actions to improve the website's positioning on search engines (on-page and off-page SEO).
• Perform regular SEO audits and optimize site content (blog articles, product pages, etc.)

Social media management:

• Develop the company's presence on social networks (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Create and publish engaging content to stimulate community interaction and increase audience reach.
• Manage interactions and respond to user questions or comments.

Managing email marketing campaigns:

• Create and manage email campaigns to promote company products or services, inform customers or prospects, and generate conversions.
• Analyze open, click-through, and engagement rates to optimize future campaigns.

Performance analysis:

• Track key performance indicators (KPIs) to measure the effectiveness of digital campaigns.
• Use analytics tools such as Google Analytics to track performance and produce detailed reports.

Competitive monitoring and digital trends:

• Ensure constant monitoring of digital market trends and competitor strategies.
• Identify new opportunities to improve the performance of marketing actions.

Collaboration with other departments:

• Work with sales, creative and development teams to ensure consistency of marketing actions and brand messages.
• Participate in content creation, promotions and marketing events.

• Exp rience: 3 ans minimum.
• Formation: Marketing / Communications.
• Languages: French / English.