Marketing Communications Manager

Lapis Group

Key Responsibilities

• Contribute to development and lead implementation of marketing and corporate communications strategies aligned with Lapis Group s mission and growth goals.
• Lead brand positioning and storytelling across all platforms and materials to enhance Lapis visibility among key audiences.
• Advise on and support Lapis participation in industry events, webinars, and outreach activities to expand our network, positioning and reputation.
• Develop and implement key performance indicators (KPIs) to measure the effectiveness of marketing and communication strategies and provide regular reports on progress and outcomes.

Digital Content, Campaigns & Platform Management (40%)

• Develop, create, and edit high-quality content (text, visuals, infographics, short-form videos) that promotes Lapis work, values, and impact.
• Manage social media accounts and oversee content planning and publishing across digital platforms, including website and social media, in coordination with relevant colleagues.
• Lead and manage social media and digital marketing components of specific projects, ensuring alignment with program goals, donor visibility requirements, and campaign objectives.
• Track and analyze digital engagement metrics to assess performance and optimize content strategy.
• Regularly update website content, ensuring consistency with ongoing projects and institutional messaging.

Business Development & Strategic Communications Support (20%)

• Collaborate with the CEO, Regional Directors and broader management team to document and communicate the impact of Lapis work through case studies, blogs, newsletters, and knowledge briefs.
• Coordinate with the Business Development and Strategic Partnerships team to advise on and contribute to digital and social media strategies in proposals.
• Work closely with relevant external consultants (creative, design, subject matter experts) to ensure technical briefs and creative content aligns with broader communications strategy objectives.

Qualifications

• Bachelor s degree in communications, Marketing, Journalism, International Relations, or a related field.
• Minimum 5 years of experience in a marketing, communications, or digital content role ideally within a development, humanitarian, or mission-driven organization.
• Proven experience managing and growing social media presence across multiple platforms.
• Strong writing, editing, and visual storytelling skills, including familiarity with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Experience leading digital campaigns or managing communications components of donor-funded projects.
• Strong project management and organizational skills.
• Fluency in English and Arabic is required, other languages a strong advantage.
• Familiarity with the socio-political and development context of the MENA region is highly desirable.

Key Competencies

• Strategic and creative thinking
• Strong cross-cultural communication
• Detail-oriented and hands-on
• Proactive, self-directed, and collaborative
• Passion for social impact, storytelling, and elevating mission-driven work