Marketing Consultant
Accenture
Employer Active
Posted 3 hrs ago
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Experience
4 - 9 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
About Accenture Song: Accenture Song combines creativity, technology, and data to deliver exceptional customer experiences. As a Marketing Consultant, you will lead data-driven strategies, provide actionable insights, and support clients in achieving their business objectives.
Responsibilities:
- Advanced Data Analysis & Insights: Analyze complex marketing data to identify trends, patterns, and opportunities. Leverage tools like Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting.
- Conversational Design & Emerging Tech: Lead initiatives in Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience.
- Contact Center & CX Analytics: Drive optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft. Utilize Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement.
- Market Research & Campaign Optimization: Conduct in-depth market research to understand customer behavior and competitive landscapes. Evaluate and optimize marketing campaigns across digital and traditional channels to improve ROI and KPIs.
- CX Operating Models: Design and implement CX Operating Models for large-scale organizations, ensuring alignment with client goals.
- Strategic Reporting & Stakeholder Engagement: Develop detailed reports and dashboards to present insights to senior stakeholders. Collaborate with cross-functional teams to align marketing strategies with business objectives.
Desired Candidate Profile
Qualifications:
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- 4+ years of experience in marketing analytics, preferably in a consulting or digital agency environment.
- Expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms.
- Proven experience with Conversational Design, Contact Center platforms, and VoC tools.
- Strong understanding of CX strategies, digital marketing channels, and campaign optimization.
Key Skills:
- Advanced analytical and problem-solving skills.
- Proficiency in data visualization and storytelling.
- Strong communication and stakeholder management abilities.
- Ability to lead multiple projects in a fast-paced environment.
Company Industry
Department / Functional Area
Keywords
- Marketing Consultant
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Accenture
About Accenture Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.