Marketing Content Creator ProgressSoft

Responsibilities

• Research, write, and edit high-quality content for web pages, product pages, social media, press releases, and email marketing campaigns.
• Develop high-quality long-form content such as blogs, white papers, case studies, and thought leadership articles
• Develop content strategies aligned with SEO and AEO best practices, targeting key personas in the banking and payments industry.
• Conduct keyword research and implement effective on-page optimization techniques.
• Maintain brand tone and ensure clarity, coherence, and accuracy in all written content.
• Monitor content performance and continuously improve based on analytics and feedback.
• Stay current with trends in B2B content marketing, financial technology, and digital optimization.

Requirements

• Bachelor s degree in Marketing, Communications, or a related field.
• 2 4 years of experience in professional content writing
• Excellent writing, editing, and proofreading skills.
• Understanding of B2B marketing funnels and content s role in demand generation.
• Ability to tailor tone and messaging for different audiences
• Skilled in structuring content for readability, engagement, and conversion.
• Strong command of English grammar and style.
• Solid understanding of SEO (keyword research, on-page optimization, internal linking).
• Familiarity with AEO practices (featured snippets, voice search, question-based structuring).
• Experience using SEO tools such as Google Search Console, SEMrush, or Ahrens.
• Strong research ability to extract insights from technical documents and industry sources.
• Strong interpersonal and teamwork skills.
• Ability to manage multiple projects and meet deadlines.
• Receptive to feedback and iterative improvement.