Marketing & Content Lead

Webook

Job Summary:

We are seeking a creative and results-driven Marketing & Content Lead with hands-on experience in event ticketing, entertainment, and/or tourism marketing within the UAE. This role is ideal for someone who understands the unique dynamics of promoting events, attractions, and experiences in a highly competitive and multicultural environment. In this role, you will take ownership of developing and executing impactful digital campaigns, leading content creation, and driving audience engagement across our digital channels.

This is a hands-on role ideal for someone who understands how to connect with diverse audiences while aligning marketing efforts with business goals such as ticket sales, brand visibility, and customer retention..

Key Responsibilities:

• Lead the development and execution of end-to-end digital marketing strategies across social media, email, paid media, and messaging platforms.
• Drive the creation of engaging, on-brand content tailored for platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp, Telegram, and VK.
• Analyze performance metrics and audience insights to optimize campaign impact and report results to internal stakeholders.
• Manage and grow our digital presence by building online communities and fostering brand engagement around events, experiences, and promotions.
• Collaborate cross-functionally with design, sales, product, and operations teams to ensure consistent and effective messaging across all touchpoints.
• Stay ahead of industry trends, platform updates, and competitive activity, particularly in the UAE entertainment and tourism sectors.
• Support influencer partnerships, brand collaborations, and community outreach campaigns that resonate with target audiences.
• Localize content and messaging for both international audiences in the UAE; Arabic and/or Russian fluency is a plus