Marketing Coordinator

MATTA

RESPONSIBILITIES:

Marketing Campaign Support

• Assist in the planning and execution of marketing campaigns across various channels.
• Coordinate campaign logistics, including timelines, resources, and vendor management.
• Prepare marketing materials and promotional items for campaigns.
• Track and report on campaign performance, providing insights and recommendations.
• Assist with lead generation activities and track their effectiveness.

Digital Marketing Support

• Manage the company's social media accounts, including strategy, content creation, community engagement, advertising, performance analysis, platform management, and crisis management.
• Assist with the planning, execution, and analysis of email marketing campaigns.
• Support website updates and content management in collaboration with relevant teams.
• Assist with the implementation and monitoring of SEO and SEM efforts.
• Track and analyze website analytics to inform digital marketing strategies.
• Manage and optimize Google Ads campaigns, including keyword research, ad creation, bidding strategies, and budget management.
• Implement and utilize Google Analytics to track website traffic, user behavior, and campaign performance, generating reports and insights.

Content Marketing Support

• Assist in the creation, editing, and distribution of engaging content across various platforms.
• Maintain content calendars and ensure timely delivery of marketing materials.
• Support content promotion efforts to maximize reach and engagement.

Traditional Media Support

• Assist in the coordination and execution of traditional media campaigns (e.g., print, radio, TV).
• Liaise with media agencies and vendors as needed.
• Track and report on the performance of traditional media activities.

Market & Competitive Analysis & Brand Reporting

• Conduct market research and gather data on industry trends, competitor activities, and consumer behavior.
• Compile and analyze competitive reports to identify opportunities and threats.
• Assist in the preparation of regular reports on brand performance, including key metrics and insights.
• Track brand awareness, perception, and engagement across various channels.
• Support the monitoring of brand consistency across all marketing materials.

Event Coordination

• Assist in the planning and execution of marketing events, trade shows, and webinars.
• Manage event logistics, including venue booking, vendor coordination, and material preparation.
• Prepare event materials and promotional items.
• Support pre- and post-event marketing and communication efforts.

Public Relations Support

• Assist in the development and distribution of press releases and media kits.
• Help coordinate media outreach and follow-up.
• Support the maintenance of media contact lists.
• Track media coverage and report on PR activities.

Administrative & Organizational Tasks

• Manage marketing budgets and expenses, tracking expenditures and ensuring adherence to allocated funds.
• Conduct market research to support marketing strategies and initiatives.
• Manage marketing supplies and materials, ensuring availability and efficient use.
• Provide general administrative support to the marketing team, including scheduling, correspondence, and file management.

Communication & Collaboration

• Serve as a point of contact for marketing inquiries, providing timely and helpful responses.
• Communicate effectively with internal teams (Sales, Product Development, etc.) and external partners (agencies, vendors).
• Collaborate with sales, product, and other departments to ensure alignment of marketing strategies with overall business goals.
• Serve as a brand guardian, ensuring consistent application of brand guidelines across all marketing activities.
• Contribute to the development and refinement of internal marketing processes and workflows, under the guidance of the Marketing Manager.