Marketing Coordinator

Confidential Company

Key Responsibilities

Marketing Strategy & Coordination

• Plan and coordinate all marketing activities across digital, print, and offline platforms.

• Support management in developing marketing strategies aligned with business goals.

• Ensure consistent branding and messaging across all communication channels.

End-to-End Marketing Execution

• Manage complete marketing cycle including campaign planning, content creation, execution, and performance tracking.

• Coordinate with designers, agencies, printers, and vendors for marketing materials.

• Prepare brochures, catalogs, presentations, product profiles, and promotional content.

Exhibitions & International Events Management

• Coordinate company participation in exhibitions, trade shows, and industry events across different countries.

• Handle end-to-end event planning including booth setup, marketing collateral, logistics coordination, and follow-up activities.

• Support in representing the company professionally during exhibitions and client interactions.

Digital Marketing & Online Presence

• Manage and update company website, social media platforms, and online marketing channels.

• Plan campaigns for lead generation, product awareness, and brand positioning.

• Track engagement, performance metrics, and provide improvement recommendations.

Business Growth & New Marketing Ideas

• Bring innovative and creative ideas to expand marketing reach and improve customer engagement.

• Identify new opportunities in target markets to strengthen brand visibility.

• Support sales team with marketing-driven leads and promotional strategies.

Market Research & Competitor Analysis

• Conduct market research on industry trends, competitors, and customer needs.

• Provide insights to management for strategic marketing and expansion decisions.

360° Marketing Management

• Develop and execute comprehensive marketing strategies (online & offline).

• Plan and implement campaigns across multiple channels to enhance brand awareness.

• Coordinate with internal teams and external vendors for marketing initiatives.

• Track campaign performance and prepare monthly performance reports.

• Conduct market research and competitor analysis.

Google SEO & Website Optimization

• Perform keyword research and implement SEO strategies.

• Optimize website content, landing pages, and blogs for search engines.

• Manage on-page and off-page SEO activities.

• Monitor website performance using Google Analytics and Search Console.

• Improve organic traffic, search rankings, and lead generation.

Content Writing & Marketing

• Create high-quality content for website, blogs, email marketing, and marketing materials.

• Develop engaging and SEO-friendly articles and product descriptions.

• Plan and execute content calendars aligned with marketing goals.

• Ensure brand consistency across all communication platforms.

Social Media Marketing

• Develop and manage social media strategy across platforms (LinkedIn, Instagram, Facebook, etc.).

• Create engaging posts, captions, creatives, and campaigns.

• Manage paid advertising campaigns (Meta Ads, Google Ads).

• Monitor engagement, analyze insights, and optimize performance.

• Grow social media presence and build online community engagement.