Marketing Coordinator

Midis Group

The Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns across multiple online platforms. S/He drives brand awareness, lead generation, and customer engagement through data-driven strategies and impactful digital content. The role involves managing social media, email marketing, SEO/SEM initiatives, webinars, and performance analytics to ensure alignment with the overall marketing objectives and business goals.

Main Duties and Responsibilities

Digital Campaign Management

• Plan, execute, and optimize digital marketing campaigns across Google Ads, social media, and email
• Monitor campaign performance and adjust strategies to maximize ROI and KPIs
• Track and analyze digital performance using tools like Google Analytics, Meta Insights, HubSpot, etc
• Prepare weekly/monthly reports with actionable insights and recommendations
• Partner with sales and marketing teams to generate and qualify leads through digital initiatives.
• Optimize landing pages, forms, and digital journeys for higher conversions

Social Media Management

• Work with global teams to create local content calendars, posts, and multimedia assets.

Content Creation & Coordination

• Develop digital content including landing pages, emailers, and social posts.
• Coordinate with designers, agencies, and internal teams to produce high-quality assets

SEO

• Work with Vendor teams to track and measure local keywords and optimize search for our region

Email Marketing

• Plan and execute email campaigns, and newsletters
• Segment audiences and analyze open rates, CTR, and conversions

Webinar Management

• Plan, coordinate, and execute webinars from concept to delivery
• Manage speaker scheduling, promotional campaigns, landing pages, and attendee communication
• Oversee webinar platforms and ensure smooth technical execution
• Track registrations, attendance, and engagement metrics, and share insights for follow-up campaigns.