Marketing Coordinator

Client of Scale Army

Role Overview

The Marketing Coordinator will support cross-functional marketing efforts across multiple DTC brands, with a strong focus on email marketing, content execution, and campaign coordination. This role will work closely with senior marketing leadership and brand teams to execute high-performing campaigns, manage content calendars, and support social media, influencer initiatives, and operational workflows.

Key Responsibilities Email Marketing & Campaign Execution

• Write, design, and execute email marketing campaigns aligned with each brand s tone, objectives, and promotional calendar

• Build responsive email templates optimized for desktop and mobile

• Manage segmentation and personalization strategies to improve engagement metrics

• Track and analyze campaign performance, reporting on KPIs and optimizing future campaigns

• Ensure compliance with email regulations and deliverability best practices

• Maintain and update the email content calendar in collaboration with Brand Managers

Content & Brand Coordination

• Collaborate with brand teams and designers to ensure consistent brand voice and visual identity

• Design campaign graphics using Canva and Adobe Suite

• Stay updated on email marketing trends, platform updates, and best practices

Community Management & Social Media

• Manage day-to-day engagement across social media platforms

• Respond to DMs, comments, and community inquiries while maintaining a consistent brand voice

Influencer & UGC Coordination

• Identify and reach out to UGC creators and micro-influencers

• Manage onboarding, contracting, and coordination for content partnerships

• Support whitelisting setup where needed

Marketing Operations & Support

• Support campaign execution and brand initiatives alongside marketing leadership

• Coordinate product sample orders for influencer and campaign use

• Assist with photo shoot planning, including schedules and coordination

• Manage calendars, timelines, and administrative tasks to support team workflows