Marketing Director

Leader Group

???? Core Purpose

To develop and implement a cohesive marketing strategy that strengthens brand equity, drives lead generation, supports sales efforts, and positions Leader Systems as a leader in technology and consultation especially within the government and B2B domains.

???? Key Responsibilities

1. Brand Strategy & Positioning

Define and evolve the brand identity of Leader Systems (and all sub-brands).

Ensure consistent branding across all digital and offline channels.

Coordinate brand architecture for multiple verticals (municipal, health, education, SMB).

2. Campaign Planning & Execution

Design and run integrated marketing campaigns for awareness, product launches, and lead generation.

Plan annual and quarterly marketing calendars aligned with sales cycles and product/service launches.

3. Content & Media Development

Oversee creation of high-quality content including brochures, decks, short videos, case studies, and social media material.

Work closely with the Media Lab or creative teams to ensure content aligns with company tone and target audience.

4. Market Intelligence

Conduct market research, competitive analysis, and client segmentation to inform strategy.

Provide data-driven insights to help vertical directors and sales teams better understand industry needs.

5. Lead Generation & Funnel Optimization

Work with Sales to define ideal customer profiles and campaigns that convert.

Monitor and optimize the marketing funnel from awareness to qualified leads.

6. Event & Partnership Marketing

Manage participation in industry expos, government forums, investment events, etc.

Develop co-marketing initiatives with key technology and government partners.

7. Digital Marketing

Lead SEO/SEM, social media, paid advertising, and website content management.

Drive digital presence for platforms like Jihazi.com, Lectronic.com, and others (when relevant).

8. KPI Tracking & Reporting

Track marketing performance (leads, cost per lead, engagement, conversion).

Report monthly and quarterly results to executive leadership.

9. Support Localization & Industry Customization

Customize messaging and materials for each industry sector (Municipal, Health, etc.)

Coordinate with industry directors to prepare localized marketing kits.

Team Oversight (Optional Depending on Size)

Content Managers

Digital Marketing Specialists

Designers

PR/Media Officers

Event Coordinators

???? Example KPIs

Number of marketing qualified leads (MQLs)

Brand awareness and recall (measured by surveys or digital reach)

Engagement rate on digital platforms

Cost per lead / campaign ROI

Number of successful campaigns run per quarter