Job Description

Roles & Responsibilities

Business & Revenue Ownership

Full accountability for Revenue, ARPU, Gross Adds, Net Adds, and Customer Lifetime Value (CLTV)
Drive profitable growth across prepaid, postpaid, VAS, and digital services
Own market share growth strategy across segments (mass, youth, enterprise, digital-first users)

Marketing Strategy & Transformation

Define and execute annual and 3-year marketing strategy roadmap aligned with corporate vision
Lead digital transformation of marketing (app growth, CVM, automation, AI-led personalization)
Build segment-led and data-driven go-to-market strategies
Develop competitive positioning and differentiated value propositions
Product, Pricing & CVM Leadership
Own end-to-end lifecycle:
Product development
Pricing strategy
Campaign management
Customer experience & retention
Drive AI-powered CVM programs to improve:
Conversion rates
Churn reduction
ARPU uplift
Ensure strong funnel management (Acquisition Usage Retention Upsell)

Go-To-Market & Execution Excellence

Organization & Capability Building

Build and lead a high-performance marketing organization
Develop capabilities in:
- Data analytics
- Digital marketing
- Customer lifecycle management
- Coach and develop leadership pipeline within marketing

Cross-Functional Leadership

Performance Management & Reporting

KPI Governance Framework

Establish clear KPI hierarchy:
- Company-level KPIs
- Marketing KPIs
- Team-level KPIs
Drive performance reviews and accountability cadence
Ensure real-time visibility of KPIs through dashboards

Desired Candidate Profile

Experience working with diverse team.
Experience working with unstructured data.
Ability to work under pressure and tight deadlines.
Strong analytical capabilities.
Conceptual Ability: Deals effectively with not just concrete, tangible issues but with abstract, conceptual matters.
Creativity: Generates new approaches to problems or innovations to established best practices. Shows imagination.
Resourcefulness/ Initiative: Passionately finds ways over, around, or through barriers to success. Achieves results despite lack of resources. Goes beyond the call of duty. Shows bias for action. A results- oriented (doer).
Communications - Oral: Communicates well one on one, in small groups and public speaking. Fluent, quick on feet, command of language. Keep people informed.
Communications - Written: Writes clear, precise, well-organized documents using appropriate vocabulary, grammar & word usage.
Training / Development / Coaching: Actively & successfully trains people. Coaches & develops for promotion into position where they succeed. People builder.
Vision: Provides clear, credible vision and strategy.
Team Player: Reaches out to peers. Overcomes we-they. Approachable. Leads peers to do what is best for company.
Proven track record in revenue growth & digital transformation
Experience managing large-scale P&L and subscriber base
PMP or equivalent (preferred)

Marketing Director Korek Telecom