Marketing Director

Malak Al Tawouk

1- Marketing Strategy & Brand Management

Develop and execute the overall marketing strategy aligned with company objectives

2- Protect and strengthen the Malak Al Tawouk brand across all touchpoints

Lead campaigns for product launches, promotions, and seasonal initiatives

Oversee digital, social media, in-store, outdoor, and performance marketing

3- Analyze market trends, competitors, and customer insights

4- Team Leadership

5- Lead, coach, and develop the marketing team

6- Set KPIs, objectives, and performance evaluations

7- Foster collaboration between marketing, operations, and sales teams

8- Manage agencies, suppliers, and external partners

9- Customer Service Oversight

10- Supervise the customer service team to ensure high service standards

11- Improve customer satisfaction, response time, and complaint resolution

12- Implement customer feedback systems and reporting

13- Align customer service insights with marketing strategies

14- Loyalty Program Management

15- Design, manage, and optimize the customer loyalty program

16- Increase customer retention, repeat visits, and lifetime value

17- Analyze loyalty data and customer behavior

18 - Launch targeted offers, rewards, and personalized campaigns

19- Budget & Performance Management

20- Prepare and manage the marketing budget

21- Track ROI and performance metrics for campaigns and initiatives

22- Present regular reports and recommendations to senior management

Qualifications & Requirements:

1- Bachelor s degree in Marketing, Business Administration, or related field

2- Master s degree (MBA or Marketing) is a plus

3- Minimum 8 10 years of marketing experience, with senior leadership exposure

4- Experience in F&B, retail, or hospitality is highly preferred

5- Strong understanding of customer experience and loyalty programs

6- Proven leadership and team management skills

7- Strong analytical, communication, and strategic thinking abilities