Marketing Engineer ( sales Engineer )

Confidential Company

Job Summary:

The Marketing Engineer will bridge the gap between engineering and marketing, utilizing technical knowledge to support the sales and marketing efforts for the organization’s products and services. This role involves developing marketing strategies, conducting market research, and providing technical expertise to enhance product positioning and customer engagement.

Key Responsibilities:

• Technical Support: Provide technical assistance to the sales team and customers, explaining product features, benefits, and applications to enhance sales opportunities.

• Marketing Strategies: Develop and implement effective marketing strategies and campaigns to promote products and services in alignment with organizational goals.

• Market Research: Conduct market research to identify customer needs, industry trends, and competitive landscape, providing insights to inform product development and marketing approaches.

• Product Development: Collaborate with engineering and product management teams to develop and refine product specifications, ensuring that marketing materials accurately reflect product capabilities.

• Promotional Materials: Create technical product documentation, brochures, presentations, and other marketing materials to support sales initiatives and customer education.

• Training: Provide training sessions for internal teams and customers to enhance understanding of technical products and their applications.

• Customer Engagement: Attend trade shows and industry events to engage with customers and gather feedback on products, using insights to enhance marketing strategies.

• Performance Analysis: Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to achieve marketing objectives.