Marketing Executive (Exhibitions)

Client of Salt

Key Responsibilities:

• Plan, develop, and execute multi-channel marketing campaigns for exhibitions and conferences.
• Drive audience acquisition strategies targeting exhibitors, visitors, delegates, sponsors, and media.
• Collaborate with sales, content, operations, and design teams to align marketing plans with event objectives and commercial targets.
• Create and manage promotional content across digital platforms (email marketing, social media, websites) and offline channels.
• Work with industry partners, associations, and media partners to enhance reach and visibility.
• Manage campaign timelines, ensuring timely delivery of marketing assets and activities.
• Monitor, analyze, and report on campaign performance using KPIs such as registrations, conversions, engagement, and ROI.
• Support database management, segmentation, and lead generation initiatives.
• Conduct competitor and market research to identify trends, audience insights, and positioning opportunities.
• Contribute innovative ideas to improve campaign effectiveness and audience engagement.
• Coordinate with external agencies, freelancers, and vendors where required.
• Support on-site marketing execution during events, including branding, attendee engagement, and promotional activities.
• Manage marketing activities across multiple exhibitions, typically focusing on two events, or one for large-scale mega exhibitions.

Key Skills & Competencies:

• Proven experience in exhibition/event marketing within a B2B environment
• Strong understanding of exhibition audience acquisition and funnel management
• Experience with digital marketing channels (email campaigns, social media, paid media, CRM systems)
• Excellent communication, copywriting, and content development skills
• Strong analytical skills with the ability to interpret campaign data and optimize performance
• Ability to manage multiple projects and deadlines simultaneously
• Stakeholder management and cross-functional collaboration skills
• Creative thinking with a results-driven mindset

Qualifications & Experience:

• Bachelor s degree in Marketing, Business, Communications, or related field
• 2-5 years of marketing experience, with a strong focus on exhibitions, trade shows, or large-scale B2B events
• Hands-on experience in campaign execution for exhibitions is highly desirable
• Familiarity with event marketing tools, CRM platforms, and marketing automation systems