Job Description

Roles & Responsibilities

We are looking for an experienced Marketing Executive with a total of 2 to 6 years of experience. Candidates should have experience handling Marketing Campaigns in Bangladesh, and must currently be in the UAE.

Reports directly to the Regional Business Development Manager, ensuring transparency and alignment with regional business strategies
Define and create marketing strategies in collaboration with the business development team that are specific to regional needs, ensuring they align with the Company’s overall objectives
Build and manage the local marketing team, providing guidance, and support to execute marketing strategies effectively
Lead end-to-end social and marketing initiatives — strategy, content creation, publishing, and performance optimization
Manage brand-safe community engagement and influencer partnerships with cross-functional teams
Develop and implement demand, lead-generation and brand awareness marketing plans, including the rollout of strategic marketing campaigns
Evaluate the success of these campaigns against predefined KPIs to measure effectiveness and adjust strategies as necessary
Assist the Business Development functions in conducting market research in regions that require in dept knowledge and analysis during stages of new region penetration, taking into account each country’s ethics, culture, customs, etc.
Provide support for marketing events and exhibitions as required, ensuring a consistent and powerful brand presence
Work closely with the headquarters' CMO to discuss and establish yearly marketing plans, ensuring regional strategies complement global marketing objectives
Lead in ongoing marketing activities, supporting both the marketing team and other regional teams as necessary
Stay updated with local and global marketing trends
Ensure all marketing activities adhere to corporate brand guidelines, maintaining brand integrity across all regions
Performs any other related tasks as assigned by the Business Development Manager and/or Group Chief Marketing Officer

Desired Candidate Profile

Total of 2 to 6 years of relevant experience, with experience in Bangladesh, in a similar role, with a proven track record in implementing effective marketing strategies

Degree in Marketing, Advertising, Communications, or a related field
Native Bengali speaker and fluent in English
Strong understanding of Bangladeshi market
Experience within the financial services industry will be considered a strong advantage
Strong understanding of digital marketing concepts, tools and platforms (such as Google Analytics)
Proficient knowledge of Microsoft Office (Excel, PowerPoint, Word)
Strong project management skills, with the ability to lead multiple projects simultaneously
Outstanding communication and interpersonal skills
Ability to think critically and take necessary actions
Highly organised with the ability to multitask
Strong team working skills

Marketing Executive - Bangladesh DAKSADA MANAGEMENT CONSULTANCY