Marketing Executive Ghobash Group

Marketing & Brand Management

• Develop and execute localized marketing campaigns aligned with HEI UAE s growth objectives.
• Create engaging bilingual (English/Arabic) marketing content for social media, brochures, newsletters, and promotional materials.
• Capture and produce high-quality photography and video content that reflects the HEI brand and human-centered educational experience.
• Manage and maintain social media channels, ensuring consistent brand voice and audience engagement.
• Coordinate with internal teams and external vendors/agencies for campaign execution.

Events & Stakeholder Engagement

• Organize and support school events, open days, educational workshops, and promotional activities.
• Build relationships with parents, media representatives, influencers, and community stakeholders.
• Coordinate PR activities, media outreach, and local partnerships to increase brand visibility.

Sales Support & Lead Management

• Track, manage, and nurture leads from inquiry to registration.
• Follow up with prospective parents and maintain accurate CRM/reporting systems.
• Prepare regular reports on inquiries, conversions, campaign performance, and enrollment metrics for line management.
• Support registration initiatives to meet enrollment targets.

Reporting

• Monitor campaign effectiveness and provide recommendations for improvement.
• Maintain marketing databases, content calendars, and reporting dashboards.
• Ensure all marketing materials are aligned with HEI brand guidelines.

ACCOUNTABILITIES

• Assist in managing and tracking the marketing budget to ensure cost-effective campaign execution.
• Coordinate with suppliers, vendors, and agencies to secure competitive pricing and maximize ROI.
• Monitor spending across campaigns, events, and promotional activities.
• Support budget forecasting and expense reporting for marketing initiatives.
• Strengthen HEI UAE s brand awareness and market positioning.
• Improve social media engagement and community presence.
• Enhance parent/customer experience through timely communication and relationship management.
• Ensure efficient lead tracking and conversion processes.
• Maintain strong internal and external stakeholder relationships.
• Support successful event execution and PR opportunities.