Marketing Executive

Dubai World Trade Centre

Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign.

Generate and nurture new event leads and manage them within the CRM database

Content creation, including writing EDMs, newsletters and social media

Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.

Project management of each event to ensure it is planned and executed well

Ensure show websites are fully up to date with latest information in accordance to campaign cycle

Supplier and cost management

Set out and monitor entire budget, drop schedule and media plan

Set up media deals with external organizations to ensure maximum exposure at lowest cost to show budget

Maintain active social media channels in line with market expectations, monitor engagement and maximize conversion

Strategic database build

Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc.

Analyse and report trends over time and use these insights to build more effective campaigns

Implement any other duties as assigned by the Department Head

Work as per instructions of the Marketing Manager whilst following the laid down policies and guidelines.