Marketing Growth Manager

Delivery Hero

Key Responsibilities

• Campaigns & Seasonal Calendar
  

  • Plan and execute the Food & QC annual seasonal calendar (Ramadan, Back-to-School, National Days, sports moments, etc.) with clear hypotheses, budgets, and ROI targets.
    

  • Build campaign playbooks and A/B tests (offers, creatives, channels, landing flows) to improve conversion and basket size.
    

• ROI & Performance Management
  

  • Own channel mix, budgets, and forecasts across paid, owned, and earned; optimize for ROAS, CAC, LTV, payback period, and voucher efficiency.
    

  • Implement rigorous post-mortems and incrementality measurement (geo-tests, holdouts).
    

• Customer Segmentation
  

  • Define actionable segments (new, dormant, high-value, category explorers, QC-first, etc.) and design journeys to improve activation, frequency, and retention.
    

  • Partner with Analytics to build cohorts and propensity models for upsell/cross-sell (e.g., Food QC).
    

• CRM / Lifecycle Marketing
  

  • Own CRM strategy and execution (push, in-app, email, SMS, WhatsApp), including journey orchestration, triggers, and personalization.
    

  • Manage creative/offer testing and guardrails (fatigue, opt-outs, send time).
    

• MAU Growth & User Acquisition
  

  • Scale app installs and re-installs via performance channels (Meta, Google UAC, TikTok, Snap), OEM/app stores, affiliates, and partnerships.
    

  • Align paid with ASO and on-site conversion optimizations to lift install-to-order rates.
    

• Demand Generation
  

  • Launch category and merchant-led programs (new store launches, exclusives, bundles, subscriptions) to stimulate orders and GMV.
    

  • Collaborate with Sales, tMart, and Local Stores to match demand spikes with supply and last-mile readiness.
    

• Team Leadership
  

  • Lead, coach, and develop 2 Senior Specialists.
    

• Compliance & Brand
  

  • Ensure data privacy, consent management, and anti-spam compliance; uphold brand guidelines and safety standards.

Success Metrics (KPIs)

• MAU growth and orders per MAU
  

• New user and reactivation volume; CAC & CAC payback
  

• Retention & frequency (D7/D30 reorder rate, cohort survival)
  

• ROAS/ROI by channel and campaign; voucher efficiency
  

• CRM open/CTR, conversion, churn/opt-out rate, uplift vs. control
  

• GMV, AOV, and category mix (Food vs. QC)
  

Attribution & tracking health (match rates, data completeness)