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Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Own and manage the marketing CRM as the single source of truth for leads, accounts, and opportunities.
- Ensure data integrity, hygiene, and governance across all marketing and sales systems.
- Design and optimize CRM workflows supporting ABM, lead scoring, automation, and sales handoff.
- Build unified marketing performance dashboards tracking brand, demand, and thought leadership KPIs.
- Measure and report on pipeline health, MQA rate, CAC/MQA, and campaign ROI monthly and quarterly.
- Generate actionable insights and forecasts to guide marketing strategy, budgeting, and territory planning.
- Integrate data from CRM, automation, and digital channels into a single intelligence layer.
- Partner with Sales, Finance, and Operations to align attribution models, KPIs, and reporting standards.
- Lead CRM integration and data alignment during the website revamp and digital platform updates.
- Deliver executive dashboards and insight reports for leadership and board decision-making.
Desired Candidate Profile
- Bachelor s degree in Marketing, Business Analytics, Data Science or related field
- 5-7 relevant years of experience in CRM & Data Management Proven expertise in Microsoft Dynamics 365 (or equivalent) to manage, integrate, and govern marketing and sales data with high accuracy.
- Campaign Automation Hands-on experience designing, executing, and optimizing multi-channel automated campaigns with lead scoring, nurturing, and performance tracking.
- Analytics & Insights Strong analytical skills to build dashboards (Power BI / Looker Studio), track KPIs (MQA rate, CAC, ROI), and translate data into strategic recommendations.
- Data Integration & Intelligence Ability to connect CRM, automation, and digital platforms into a unified marketing intelligence system for full-funnel visibility.
- Cross-Functional Collaboration Skilled at aligning with Sales, Finance, and Operations to improve attribution, reporting, and pipeline forecasting.
- Continuous Optimization & Governance Passion for improving data quality, automation efficiency, and campaign effectiveness through structured testing and insight-driven decision making.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Intelligence & CRM Campaigns Specialist
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