Job Description

Roles & Responsibilities

Key Responsibilities:

Strategy Development:
- Develop and execute a robust corporate marketing strategy and integrate AI-powered tools and platforms that support brand growth, market positioning, and business development goals.
- Conduct market research, competitor analysis, and customer insights to identify opportunities and inform marketing decisions.
- Define key performance indicators (KPIs) and metrics to measure the effectiveness of all marketing activities.
Brand Management:
- Guard and evolve the company's brand identity, voice, and visual guidelines across all platforms and touchpoints.
- Oversee the creation of compelling brand narratives and messaging that resonate with target audiences.
- Ensure brand consistency in all internal and external communications.
Content and Campaigns:
- Lead the development and execution of integrated marketing campaigns, including digital marketing, content marketing, social media, email marketing, and events.
- Manage the content calendar and ensure timely delivery of high-quality, engaging content.
- Collaborate with product, sales, and other internal teams to develop compelling marketing materials that support their objectives.
- Explore and leverage AI for content creation optimization to scale content efforts, improve relevance, and drive engagement.
- Implement AI-driven personalization and automation techniques across campaigns (email, social media, web) to deliver highly targeted messages and improve customer experience
Digital Marketing & SEO:
- Utilize AI-driven analytics and insights to refine SEO strategies, monitor search trends, and adapt to algorithm changes for maximized online visibility.
- Oversee the application of AI tools for campaign performance analysis, A/B testing, and predictive modeling to optimize digital advertising spend and lead generation efforts.

Public Relations & Communications:
- Manage corporate communications, media relations, and public relations efforts to enhance the company's reputation and secure positive media coverage.
- Develop crisis communication plans and manage responses as needed.

Desired Candidate Profile

Bachelor s degree in marketing, Communications, Business, or a related field.
5-7 years of experience in marketing and branding roles, preferably within the telecommunications industry.
Proven track record of developing and executing successful, integrated marketing strategies that have driven measurable results.
Experience managing all facets of corporate marketing, including digital marketing, content, social media, PR, and events.
Strong understanding of branding principles and digital marketing strategies.
Proficiency in using marketing software and analytics tools to track engagements and conversions.
Creative mindset with strong attention to detail and the ability to think outside the box.

Marketing Lead Arpu Telecommunication Services

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