Marketing Lead (Self-Custodial Wallets)

The Open Platform

We are looking for a Web3-native Marketing Lead to drive growth for two key self-custodial products in the TON ecosystem: TON Wallet and Tonkeeper.

This is a hands-on role for a strategic Web3 marketing leader who can move fast, test ideas, launch campaigns and scale growth systems across millions of users. You ll work closely with Product, Growth, BD and Data teams to increase adoption, engagement and long-term on-chain activity.

Responsibilities:

• Own the GTM strategy for TON Wallet and Tonkeeper, including positioning, messaging, use cases, target segments and proof points for global audiences.
• Design and execute marketing initiatives supporting key product and business goals
• Drive user acquisition through owned channels and ecosystem partnerships.
• Improve activation rates and optimize onboarding flows together with the Product team, increasing conversion to the first meaningful on-chain action.
• Drive adoption of key wallet features such as swaps, staking, ecosystem integrations and Pro capabilities.
• Manage and optimize owned communication channels including Telegram and X accounts, push notifications and in-app messaging.
• Increase retention and repeat on-chain activity through lifecycle marketing, cohort analysis and user segmentation.
• Own and analyze core growth funnel metrics (activation, retention, feature penetration, revenue per active wallet) and run structured growth experiments.
• Translate complex Web3 concepts into clear narratives and educational messaging, especially around self-custody and wallet security.
• Lead content planning supporting product launches, ecosystem updates and marketing campaigns.
• Design on-chain campaigns and incentive-driven activation strategies that increase product usage and engagement.
• Collaborate with BD, community and SMM teams to promote dApp integrations, partnerships and ecosystem initiatives, including influencer and ambassador programs.