Marketing Lead - Neurology

Client of Talentmate

Job Description To provide overall direction and vision for the Brand Lead, Customer Engagement Manager and Sales team through inspirational coaching to develop the team s scientific, operational and business performance as well as lifting their commercial capabilities.

Support the sales force to drive patient focused activities of a across Gulf in alignment with Sanofi values acting as a real partner with the Healthcare community.

Key Results / Accountabilities

• Insights
• Growth Identification
• Conduct Business Assessments to understand the brand / portfolio competitiveness and market attractiveness.
• Identify and align growth opportunities with the regional and global brand strategy.
• Continuous Scan for opportunities to leverage business growth through sales volumes, profits and patient shares.
• Brand Differentiation
• Develop and validate a differentiated Brand Positioning and value proposition that is sustainable and competitive.
• Define Brand Identity Guidelines that describe how the brand is meaningfully and consistently brought to life.
• Ensuring the brand continues to be relevant and competitive, maximizing the asset throughout the lifecycle. Build a credible competitor strategy for the brand.
• Build the required scientific evidence to support the brand differentiation.
• Ensure proper implementation of brand plan with clear identification of opportunities and applying necessary risk mitigation plans.
• Design the Brand Campaign with different mix of activities including Details aid, DSA, Local Meetings, Local Congresses and External Expert Programs in alignment with the brand strategy.
• Ensure new product launches follow strictly launch excellence and governance practices.
• Monitor performance on a monthly basis and take the corrective actions to ensure business results are delivered.
• Formulate end-to-end patient solutions to ensure patient process simplification and adherence.
• Ensure securing brand/portfolio supply through frequent insightful long-range demand planning.
• Full P&L management with cost conscious expenditure and resource allocation to ensure a healthy BOI.
• Value and Access
• Develop the deep understanding to range of payers and regulators that determine access of their brands.
• Formulate and roll out a competitive pricing strategy to ensure brand/portfolio s market competitiveness and profitability
• Use insight to anticipate win-win solutions at the time of negotiation and engagement.
• Manage a process of putting together a range of evidence-based plans to deliver more access.
• Integrate solutions with clinical development and brand campaigns.
• Digital Marketing
• Designing, planning and executing integrated digital marketing campaign, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.
• Drive a comprehensive GTM agenda with robust planning and execution
• Leverage GTM execution with relevant mindset among all stockholders.
• Grow Digital contribution in GTM touch points with relevant channels and resources.
• Stakeholder Management
• Develop External Experts and thought leaders engagement plans in alignment with Medical counterparts for excelling in field implementation.
• Engage with internal and external partners to use resources in a coordinated way in order to develop and execute activities on time, aligned to business strategies and priorities including internally HR, Medical, Finance, Procurement, IT and Business Excellence Team.
• Demonstrates ability to produce robust and accurate financial forecasts aligned with different stakeholders.
• Robust P&L management to ensure profitability and rewarding BOI.
• Ensure all appropriate activities are delivered within P&L responsibility for the region
• Maintain Compliance
  
  

Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company

• People Leadership
• Developing and collaborating with the Commercial Lead, the team of Customer Experience Managers focusing on Knowledge and skills.
• Train the team to achieve certification standards in disease and product knowledge.
• Maintain positive working environment, collaborative teamwork and inspiring performance driven culture.
• Support high performance team through proper performance management based on agreed priorities
• Ensure team readiness and provide support in the field to warrant team is fully equipped with necessary tools to drive performance
• Enrich team intellectual capital through identification, development, and retention of talents.
• Position Sanofi as a partner of choice for External Experts and thought Leaders through patient focus and high-quality disease & Product Knowledge.
• Ethical Leadership
• Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
• Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role
  
  

KEY WORKING RELATIONSHIPS

INTERNAL

Cross Functional Collaboration With

• Commercial Team
• Launch Excellence
• Market Access & Gov. affairs
• Finance
• Pharmacovigilance, Quality and compliance
• Medical
• Omnichannel team
• Supply Chain
• Communication
  
  

Occasional Contact With

• Global and Franchise Marketing Team
• Regional Functional Heads, Region International Team
  
  

EXTERNAL

Would Be Expected To Be Involved With

Advertising/creative agencies, local and regional Key Opinion Leaders, Patient Societies, Distributers, Health Authorities, Charities and Non-Profit Organization, and Payers.

Education Level