Marketing Lead, NWA

Solenis

Posted on 5 Mar

Experience

1 - 7 Years

Job Location

Morocco - Morocco

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Responsibilities

  • Own the marketing stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.

  • Align closely with our revenue operations and business systems teams to ensure continuity and consistency across all of our go-to-market systems

  • Portfolio Complexity & Growth Pressure
    The regional portfolio continues to expand and evolve through new product introductions, localization initiatives, and rationalization efforts.
    Without a dedicated role to support portfolio visibility, prioritization, and commercialization readiness, there is a risk of:
    • Misaligned campaigns vs. available portfolio
    • Slower innovation adoption
    • Increased dependency on ad-hoc cross-functional support
  • Marketing-to-Sales Conversion Efficiency
    Marketing is increasingly accountable not only for lead generation but also for pipeline quality and conversion.
    This role ensures:
    • Clear lead qualification and handoff processes
    • Alignment between campaign messaging, value propositions, and sales execution
    • Better utilization of CRM and marketing automation tools to support revenue growth
  • Data-Driven Decision Making
    The growing reliance on marketing technologies and dashboards requires ownership to:
    • Translate data into actionable insights
    • Track portfolio, campaign, and ABM performance holistically
    • Support MBRs and commercial reviews with consistent and reliable inputs
  • Cross-Functional Enablement & Risk Reduction
    This role acts as a single point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain.
    By doing so, it reduces:
    • Rework and duplicated efforts
    • Miscommunication during product launches or changes
    • Commercial risk related to incomplete or misaligned go-to-market execution
  • Sustainable Scaling Across MENA
    Given the regional structure multiple countries with lean local resources this role enables scalable marketing operations by:
    • Supporting local teams with structured frameworks
    • Ensuring consistency while allowing market-level adaptation
    • Protecting speed, quality, and strategic focus as the business grow

Company Industry

Department / Functional Area

Keywords

  • Marketing Lead
  • NWA

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