Marketing Manager - Construction DMG Events

Main Duties & Responsibilities:

• Create and implement an integrated marketing strategy and drop schedule for the design & hospitality portfolio (including exhibitor, conference, and visitor campaigns, as well as special events).
• Use the full marketing mix to promote the exhibition and workshops by the marketing strategy and overall business objectives.
• Identify the target universe and key segments within the target universe.
• Develop personas, value propositions, and messaging for each of the key segments.
• Develop and deliver a Content Calendar through relevant channels (email marketing, social media, digital marketing, etc.)
• Ensure the show websites are fully up to date with the latest information in accordance with the campaign cycle.
• Strategic database build.
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Use all media tools such as social platforms (organic & paid), PPC, and explore new marketing channels.
• Copywrite and proof all marketing materials (in conjunction with Exhibition Director/SMM if needed) in line with the content calendar and messaging.
• Update and adhere to the agreed marketing budget.
• Analyse previous marketing campaigns and KPI s to execute targeted data/campaign selections.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Monitor campaign performance, produce relevant and timely reports, and recommend changes to campaign execution based on data insights.
• Monitor and adjust digital marketing activity based on performance metrics.
• Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign performance.
• Envision and copywrite marketing materials in line with the content calendar and messaging.
• Coordinate the design and production of all marketing materials required to deliver the events.
• Support show teams with market research and collaterals needed to pitch and manage strategic partnerships at the government and private sector levels.