Marketing Manager Transmed

Key Accountabilities

Marketing Strategy & Planning

• Define and lead the overall marketing strategy and roadmap for the toys portfolio, aligned with business objectives and sales targets.
• Develop annual and quarterly marketing plans and budgets, ensuring effective allocation of resources and measurable ROI.
• Lead go-to-market strategies for new product launches, seasonal campaigns (e.g. holidays, back-to-school), and promotional cycles.

Brand & Product Management

• Manage brand positioning and storytelling for all toy brands under distribution, ensuring consistency across all touchpoints.
• Develop and maintain product catalogs, brand toolkits, and marketing assets adapted to different age segments and consumer profiles.
• Ensure marketing materials clearly communicate product features, educational value, safety standards, and age appropriateness.

Campaigns & Activation

• Plan and execute 360 marketing campaigns (ATL, BTL, digital, in-store, events) to drive awareness and sell-out.
• Coordinate in-store activations, POS visibility, displays, and promotional mechanics in collaboration with Sales and Retail partners.
• Lead participation in exhibitions, fairs, kids-focused events, and brand activations to strengthen market presence.

Market Intelligence & Performance Tracking

• Monitor market trends, consumer behavior, seasonality, and competitor activity within the toys category.
• Analyze campaign performance, sales data, and consumer feedback to refine marketing strategies and improve effectiveness.
• Prepare and present periodic marketing reports highlighting results, insights, risks, and opportunities.

Cross-Functional Collaboration

• Work closely with Sales, Supply Chain, and Logistics to ensure campaign alignment, product availability, and smooth execution.
• Support the sales team with marketing tools, presentations, and training on brand positioning and product knowledge.
• Coordinate with suppliers and brand principals to align on global guidelines, campaigns, and co-marketing initiatives.

People & Agency Management

• Lead, coach, and motivate the marketing team, fostering creativity, accountability, and execution excellence.
• Manage relationships with external agencies (creative, media, digital, events) to ensure quality delivery and cost efficiency.

Other Responsibilities

• Perform other duties aligned with the scope of the role as assigned by management.

Role Requirements

Academic Education & Professional Certification

• Bachelor s Degree in Marketing, Business Administration, or related field
• MBA or Marketing specialization is a plus

Experience

• 5+ years of experience in Marketing, preferably in FMCG, toys, kids products, or consumer goods
• Proven experience in brand management, campaign execution, and product launches

Skills & Competencies

Technical Skills

• Strong marketing strategy & execution skills
• Campaign planning & budget management
• Market analysis & reporting
• Excellent presentation & communication skills
• Strong command of PowerPoint & Excel
• Solid understanding of basic financial & ROI principles

Language Skills

• Arabic: Fluent
• English: Fluent
• French: A plus

Other Requirements

• Flexibility in working hours during peak seasons
• Field-oriented mindset