Marketing Manager

EL EZZ for construction ...

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies for residential, commercial, and/or mixed-use developments.
• Create integrated marketing plans and campaigns aligned with project timelines and sales targets.
• Conduct market research to identify opportunities, risks, and competitive positioning.

Digital Marketing

• Oversee digital marketing activities including SEO, PPC, social media, email marketing, and website content management.
• Monitor online advertising, retargeting campaigns, and online lead performance.
• Enhance digital presence and optimize customer acquisition funnels.

Traditional Marketing

• Manage traditional marketing initiatives such as print ads, brochures, signage, OOH, events, and real estate exhibitions.
• Ensure timely and accurate production of all marketing materials.
• Coordinate branding activities across offline channels.

Lead Generation & Sales Support

• Collaborate closely with sales teams to generate qualified leads and improve conversion metrics.
• Monitor CRM performance, lead nurturing activities, and customer journey optimization.

Agency & Vendor Management

• Coordinate with creative agencies, media buying agencies, graphic designers, photographers, videographers, and content creators.
• Review and approve creative concepts, scripts, and campaigns.

Budget Management

• Plan and manage marketing budgets, ensuring cost-effective and high-impact strategies.
• Track campaign ROI and KPIs with regular performance reports to management.

Brand Management

• Ensure consistent brand identity across all digital and offline platforms.
• Support brand development initiatives and maintain corporate visual guidelines.

Skills & Experience

• Proven track record in digital marketing, campaign management, and lead generation.
• Strong understanding of real estate markets, buyer personas, and project positioning.
• Excellent written and verbal communication skills.
• Proficiency with tools such as Google Ads, Facebook Business Manager, HubSpot, Salesforce, Mailchimp, Canva, and Adobe Creative Suite.
• Experience managing budgets and coordinating cross-functional teams.
• Strong organizational, analytical, and project management skills.
• Ability to work under pressure and handle multiple projects simultaneously