Marketing Manager

Koning Food Industries

Posted on 25 Aug

Experience

5 - 10 Years

Job Location

Cairo - Egypt

Education

Any Graduation()

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Strategic Leadership: Develop and implement the annual marketing plan and long-term strategy for the entire confectionery portfolio to achieve business objectives.

Campaign Management: Lead the creation and execution of innovative, fully-integrated marketing campaigns across all channels, including digital, social media, TV, OOH, and in-store activations.

Budget & P&L Management: Take full ownership of the marketing budget for the confectionery division, ensuring optimal allocation of funds and tracking ROI to meet financial goals.

Market Intelligence: Conduct continuous analysis of market trends, consumer behavior, and competitor activities to identify new opportunities for growth and innovation.

Product Innovation & Launch: Collaborate with the R&D and Sales teams to spearhead new product development and manage successful go-to-market launch strategies.

Team Development: Manage, mentor, and inspire a team of junior marketing professionals, fostering a collaborative and high-performing environment.

Performance Analysis: Define key performance indicators (KPIs) and regularly report on campaign performance, brand health metrics, and market share to senior leadership.

Desired Candidate Profile

Experience: More than 10 Years of progressive marketing experience, with at least 5 years in a managerial role.

Industry Background: Must have experience in the FMCG/CPG sector. A background specifically in confectionery, snacks, or food products is essential.

Education: Bachelor s degree in Marketing, Business Administration, or a related field.

Strategic Acumen: Proven track record of developing and executing successful, data-driven marketing strategies that drive measurable growth.

Leadership Skills: Strong leadership and team management capabilities with experience mentoring direct reports.

Financial Knowledge: Solid experience managing budgets and a deep understanding of P&L management.

Communication: Exceptional communication, presentation, and interpersonal skills.

Fluency in both Arabic and English is required.

Preferred Qualifications:

An MBA is highly desirable.

Experience with trade marketing and working closely with sales teams to drive retail execution.

Proficiency with market research tools and data analytics platforms.

Company Industry

Department / Functional Area

Keywords

  • Marketing Manager

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