Marketing Manager

Client of Skills and Values Consulting

Reporting to the General Manager, you will be fully responsible for the design and implementation of the 360° marketing and communication strategy, with the following main missions:

• Product marketing and branding :

  • develop and deploy the product-oriented marketing strategy, in conjunction with the commercial strategy

  • Define the positioning and visual identity of the ranges and ensure consistency across all media

  • Carry out market studies and analyze the competition to adapt offers

• Institutional and digital communication :

  • Manage and update the website, create relevant and optimized content

  • Manage social media campaigns (planning, writing, visuals, reporting)

  • Ensure consistency of the institutional message across all channels

• events and partnerships :

  • Organize and coordinate the company's participation in medical events and congresses in Morocco and internationally

  • Design presentation and promotional materials (brochures, stands, videos)

  • Manage relationships with service providers and partners

• Management and optimization of marketing actions :

  • Define marketing budgets, monitor them and optimize the ROI of campaigns

  • Select and implement marketing tools (emailing, automation, CRM, analytics)

  • Monitor and analyze performance indicators to adjust actions

With a higher education background in marketing, communications or equivalent, you have proven/senior experience in a similar position, ideally in the medical or pharmaceutical sector, although this is not essential.

Comp tences techniques :

• Mastery of 360 marketing strategies: product, branding, digital, events

• Experience in budget management, campaign design and management

• My love of digital tools and web marketing

Human skills:

• Creativity, sense of innovation and strength of proposal

• Excellent organizational and priority management skills

• Good interpersonal skills and ability to work across departments