Marketing Manager Artha Realty LLC

This is a full-time, on-site role for a Marketing Manager based in Dubai, United Arab Emirates. The Marketing Manager will oversee end-to-end marketing efforts, including creating and implementing marketing strategies, managing campaigns, and developing branding initiatives. They will analyze market trends, coordinate with sales teams to align marketing objectives, and manage the company’s online and offline presence to enhance visibility. The role also involves overseeing content creation, managing agency/vendor relationships, and ensuring consistency in messaging across all platforms. Prior experience with real estate brokerage is a must.

Marketing Strategy & Campaigns:

• Plan and execute quarterly brand campaigns and monthly project-specific campaigns.
• Conduct market research, competitor analysis, and implement data-driven optimizations.
• Explore and evaluate new marketing channels to expand brand visibility.

Content & Social Media Management:

• Develop content strategy aligned with brand and sales goals.
• Oversee content creation for Instagram, LinkedIn, WhatsApp, and GMB with a consistent weekly calendar.
• Manage agency-led social media campaigns and conduct monthly performance reviews.
• Track and enhance key metrics: engagement rate, follower growth, and lead generation.

Lead Nurturing & CRM:

• Execute WhatsApp, email, drip, and SMS campaigns for lead nurturing.
• Ensure accurate lead tracking and assignment via Bitrix CRM.
• Maintain a target conversion rate of 15% from nurtured leads.

Listings & Portal Optimization:

• Manage and optimize listings on Bayut, Property Finder, and Dubizzle.
• Manage a monthly portal credit budget (~AED 30,000).
• Track TruBroker & SuperAgent performance and conduct listing optimization training.
• Replace underperforming listings after 60 days.

Website & SEO:

• Maintain website with updated listings, blogs, insights, and job posts.
• Improve SEO, site speed, UI/UX, and user engagement.
• Monitor website analytics to drive continuous improvement.

Offline Marketing & Events:

• Create brochures, flyers, booklets, and ensure brand compliance across all collaterals.
• Manage inventory and reprints.
• Research and plan participation in expos/roadshows and acquire relevant databases.
• Organize monthly broker events and quarterly brand events (100–200 attendees).

Developer & Exclusive Project Marketing:

• Lead full marketing strategy for exclusive developer partnerships.
• Manage branding, messaging, media plans, social campaigns, and launch events.
• Optimize lead generation and coordinate with developers to ensure brand alignment.

Team Leadership & Training:

• Lead a 3-member marketing team; conduct regular check-ins for workflow efficiency.
• Train team on SEO, CRM, listings optimization, TruBroker & SuperAgent tools, and marketing trends.
• Align marketing efforts with sales objectives in coordination with leadership.

Performance Analysis & Compliance:

• Deliver monthly performance and ROMI reports across all marketing channels.
• Stay updated on real estate marketing trends and conduct compliance checks.
• Identify opportunities to enhance brand positioning and business growth.