Marketing Manager (Loyalty Programs)

Client of NADIA Global

We are seeking a highly versatile Activations & Solutions Marketing Manager who thrives at the intersection of commercial strategy, creative thinking, and operational execution.You will play a central role in shaping client's portfolio, enabling the sales team with high-impact marketing assets, and ensuring that every activation digital or physical is designed for both market impact and operational feasibility. This position requires a rare blend of creative intelligence, commercial awareness, and hands-on project orchestration capabilities.

Key Responsibilities:

Solutions Design & Innovation

• Structure the Offering: Translate services and capabilities into clearly defined, ready-to-sell solutions across promotional, digital, and omnichannel activations.
• Innovation Development: Continuously identify opportunities to introduce new solutions aligned with GCC retail dynamics, shopper behavior, and promotional mechanics.

Sales & Client Support

• Partner with the sales team during strategic client discussions to provide solution recommendations, activation concepts, and value-driven marketing narratives.

Sales Enablement & Marketing Assets

• Sales Toolkit Ownership: Design, develop, and maintain the company s sales enablement assets, including presentations, case studies, success stories, and solution documentation.
• Success Story Development: Transform completed campaigns and activations into structured business cases demonstrating commercial impact and execution excellence.
• Sales Team Training & Alignment: Train and support the sales team on solution positioning, toolkit usage, and messaging consistency across retailer and brand interactions.
• Tools & Usage Evaluation: Monitor and evaluate sales tools adoption and usage effectiveness, ensuring alignment with business objectives.

Activations & Project Leadership

• End-to-End Activation Management: Lead Trade Marketing Execution (TME) initiatives and solution deployments from initial concept and sales support through execution and performance evaluation.
• Cross-Functional Coordination: Act as the key liaison between Sales, Creative Studio, and Operations to ensure solution feasibility, execution integrity, and delivery excellence.
• Field & Performance Evaluation: Assess activation and solution performance both analytically and on-ground, identifying optimization and evolution opportunities.
• Continuous Improvement: Recommend enhancements to solutions, tools, and activation frameworks based on market feedback and operational realities.