Marketing Manager Kavak Mexico

Key Responsibilities:

• Target Definition: Establish and align marketing and acquisition targets with company growth objectives, ensuring a balanced approach between volume, CAC, and conversion efficiency.

• Budget Allocation: Strategically allocate marketing investments across channels and levers to optimize performance and meet ROI goals.

• Growth Impact Analysis: Understand and evaluate the influence of other growth drivers such as pixel implementation, pricing, and commercial conversion rates. Lead country-specific ad-hoc analyses to uncover actionable insights.

• CAC Guardrails: Monitor acquisition costs and enforce guardrails to ensure profitability and sustainability of campaigns.

• Weekly Agenda Leadership: Define the agenda for the marketing performance rhythm: identify key focus areas, ensure timely pre-reads, and act as PMO for commitments tracking and follow-ups.

• Budget Accuracy vs. BP: Ensure accuracy of budget forecasting and alignment to the business plan (BP), driving accountability and financial discipline.

• Incentive Design: Enable and execute impactful commercial and marketing incentives that accelerate conversion and revenue generation.

• Cross-functional Leadership: Collaborate with commercial, data, and product teams to identify opportunities, remove bottlenecks, and drive end-to-end growth performance.

Requirements

• 6–8 years of experience in performance marketing, growth, or digital strategy roles within high-growth tech, e-commerce, or mobility companies.

• Proven experience managing multi-channel paid media campaigns and driving efficiency at scale.

• Previous leadership experience managing teams and coordinating with regional or global stakeholders.

• Bacheloru2019s degree in Business Administration, Economics, Marketing, or Engineering.

• Strong analytical mindset and proficiency in data-driven decision-making.

• Excellent business acumen with a deep understanding of marketing levers and financial metrics.

• Exceptional project management and organizational skills.

• Proficiency in both Arabic and English (spoken and written).

• Strategic thinker with a bias for execution.

• High accountability and ownership of performance outcomes.

• Ability to navigate ambiguity and align multiple stakeholders.

• Passion for innovation, operational excellence, and measurable impact.