Marketing Manager

Majid Al Futtaim

Job Details
Country: UAE
City: Dubai
Industry: Retail
Function: Marketing Management
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

Key Responsibilities

* Define and execute brand positioning and marketing strategy to establish MAF Retail Discount as a preferred value retailer.
* Develop annual marketing plans targeting cost-conscious consumers, driving traffic and sales growth.
* Lead integrated marketing campaigns across digital, traditional, and in-store channels (social media, SEO, SEM, print, radio, TV).
* Collaborate with the sales, operations, and product teams to ensure marketing aligns with commercial objectives.
* Manage in-store promotions, seasonal activations, and loyalty programs to enhance customer retention.
* Conduct consumer research and competitive analysis to identify trends and growth opportunities.
* Oversee digital performance, social media engagement, and e-commerce initiatives.
* Manage marketing budgets effectively, track ROI, and optimize campaign performance.
* Partner with creative agencies and internal teams to ensure consistent brand storytelling and visual identity.

Ideal Profile

* Bachelor s degree in Marketing, Business, or related field.
* Minimum 7 years of experience in marketing, preferably in retail or FMCG.
* Proven success in brand management, campaign development, and digital marketing.
* Experience leading ATL and BTL initiatives, including in-store activations and omnichannel campaigns.
* Strong analytical, leadership, and communication skills.
* Ability to translate consumer insights into actionable marketing strategies.

Skills Set

* Brand Strategy and Positioning
* Integrated Marketing Communications
* Digital Marketing (SEO, SEM, Social Media, CRM)
* Consumer Research and Market Analysis
* ATL/BTL Campaign Management
* Budget and ROI Optimization
* Cross-Functional Leadership