Marketing Manager (FMCG)

Client of Talent 360

The Marketing Manager is responsible for planning, executing, and overseeing the company s marketing strategy across all channels.

This role requires a balance between strategic thinking and hands-on execution, ensuring all marketing activities align with business goals and deliver measurable results

1. Marketing Strategy & Planning

• Develop and execute marketing strategies aligned with business objectives
• Plan campaigns to increase brand awareness and generate leads
• Set marketing goals, budgets, and timelines
• Identify market trends and opportunities

2. Digital Marketing

• Manage digital channels including social media, website, and email marketing
• Oversee paid campaigns on platforms like Google and Facebook
• Monitor campaign performance and optimise results
• Work on SEO and content strategies

3. Content & Branding

• Ensure consistency of brand identity across all channels
• Plan and review content for social media and campaigns
• Work with designers and content creators
• Maintain brand voice and messaging

4. Performance Marketing & Analytics

• Track KPIs such as leads, conversions, and ROI
• Analyse campaign performance and provide insights
• Manage marketing budget efficiently
• Use data to improve marketing strategies

5. Team Management & Coordination

• Lead and manage the marketing team
• Coordinate with internal departments (Sales, Operations)
• Work with external agencies when needed
• Ensure timely execution of campaigns