Marketing Manager

Scale Army

Content & Orchestration

• Maintain and optimize marketing calendars and project trackers using Monday.com

• Plan and execute organic content across Instagram, TikTok, YouTube Shorts, LinkedIn, and other platforms

• Coordinate content production with internal creators and external partners

• Write and edit captions, blog posts, and website content aligned with brand voice

• Refine visuals and short-form videos using tools such as Photoshop, Canva, and CapCut

Community Engagement

• Engage daily with the brand s audience through comments, posts, and interactions

• Respond to DMs, comments, and mentions with clear, on-brand communication

• Build relationships with followers, partners, and aligned brands

Creators & Affiliates

• Manage day-to-day operations of creator programs, including schedules, briefs, approvals, and payments

• Partner with agencies on UGC, influencer, and affiliate programs

• Ensure all creative output aligns with brand voice and standards

Agency Oversight

• Manage relationship with paid media agency

• Provide briefs, review creative assets, and ensure alignment between paid and organic strategies

• Track performance and provide feedback on paid social campaigns

Events

• Maintain and manage event calendar, identifying relevant opportunities

• Coordinate with event partners and oversee execution logistics

• Develop event briefs outlining goals, messaging, and content requirements

Strategy & Analytics

• Align content with product launches, campaigns, and brand goals

• Analyze performance data to generate insights and optimize strategies

• Stay updated on emerging social and design trends