Marketing Manager

FRIDAL

• Develop and implement marketing strategies aligned with company goals.
• Conduct market research and identify growth opportunities within target industries (flavor and fragrance products, cosmetics, detergents, etc.).
• Build and maintain a strong brand image in the local and international markets.
• Collaborate closely with the sales team to understand customer needs and create tailored marketing solutions.
• Prepare marketing materials and technical brochures for flavor and fragrance products.
• Plan and manage participation in trade shows and industry exhibitions.
• Monitor campaign performance and measure ROI to ensure marketing effectiveness.
• Oversee digital marketing activities (website, LinkedIn, professional email campaigns).
• Manage the marketing budget efficiently to maximize returns.
• Track competitors and industry trends to adjust marketing strategies proactively.

Prepare periodic reports to management with performance insights and recommendations.

• Strategic and analytical thinking.
• Strong relationship-building and negotiation abilities.
• Creative approach to problem-solving and campaign development.
• Time management and multitasking capabilities.
• Team leadership and motivation skills.
• Attention to detail and commitment to quality.