Marketing Manager (F&B)
SSC Egypt
Posted on 2 Mar
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
Brand Strategy & Development
- Develop and execute brand strategies and positioning for new and existing F&B concepts.
- Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.
- Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.
Marketing & Campaign Management
- Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.
- Drive sales growth through targeted, data-informed marketing initiatives.
- Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.
Social Media & Content
- Lead social media strategy, content direction, and audience engagement across platforms.
- Ensure content reflects brand tone, positioning, and customer insight.
- Monitor performance metrics and optimize content and campaigns accordingly.
Packaging & Brand Assets
- Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.
- Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.
New Concept Launch & Scaling
- Support the launch of new F&B concepts, including branding, packaging, and go-to market plans.
- Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.
- Adapt marketing strategies as brands expand across locations and markets.
Cross-Functional Collaboration
- Work closely with operations, supply chain, and leadership teams to align marketing with business realities.
- Manage multiple brands simultaneously until each is fully established and structured.
Desired Candidate Profile
Proven experience in F&B marketing, preferably within fast food or fast-casual brands.
Demonstrated track record of driving sales growth through effective marketing strategies.
Experience building and launching new F&B concepts, including branding, packaging, and launch planning.
Strong understanding of digital marketing, social media platforms, and content ecosystems.
Strong brand strategy and positioning expertise.
End-to-end campaign management across digital and offline channels.
Ability to manage outsourced creative and branding partners.
Practical understanding of packaging development and operational constraints.
Comfortable managing early-stage brands and supporting rapid growth and expansion.
Highly organized, able to multitask across multiple brands and priorities.
Fast-paced, creative, and execution-driven.
Strong leadership and communication skills with a collaborative approach.
Energetic, resourceful, and hands-on when needed.
Comfortable operating in dynamic, growth-stage environments.
Company Industry
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Manager (F&B)
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SSC Egypt
The Group Marketing Manager will lead the strategic and hands-on marketing efforts across Group s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts. You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion.