Marketing Manager

Bin Hindi Group

Untitled Page

Experience

• Minimum of 7 10 years experience in marketing, with at least 3 5 years in a managerial role within the automotive sector.
  

Required Skills

• Strong knowledge of automotive sales, aftersales, spare parts, & service marketing.
• Experience working with automotive principals / OEMs and CI guidelines.
• Excellent spoken and written English.
• Strong analytical, budgeting, and project management skills.
• Confident, energetic, self-motivated, and commercially driven.
• Strong stakeholder management and rapport-building skills.
• Knowledge of marketing related activities.
• Proven leadership and team management skills.
• Ability to mentor, motivate, and develop team members.
• Capability to delegate effectively and build a high-performance team culture.

Duties and Responsibilities

1. Marketing Operations & Campaigns

• Develop and implement automotive-focused marketing strategies and annual marketing plans for vehicle sales, aftersales services, spare parts, and body & paint operations.
• Lead advertising, sales promotions, seasonal offers, product launches (new models, facelifts), roadshows, showroom events, exhibitions, and test-drive campaigns.
• Manage relationships with automotive principals, advertising agencies, and media partners, ensuring compliance with brand and CI guidelines.
• Approve creative briefs, campaign concepts, and final deliverables in line with OEM requirements and corporate standards.
• Oversee the automotive marketing activity calendar, aligning launches and promotions with sales targets and inventory plans.
• Supervise the planning, procurement, and deployment of POS materials, showroom branding, outdoor signage, and promotional collateral.
• Oversee automotive digital marketing initiatives, including website updates, lead-generation campaigns, and social media content related to vehicles and services.

2. Research, Analysis & Reporting

• Lead automotive market, customer, and competitor research, including vehicle pricing, promotions, market share, and aftersales trends.
• Analyse campaign performance, showroom footfall, lead generation, conversion rates, and ROI.
• Review and approve product and customer surveys related to vehicle sales and aftersales services.
• Prepare and present consolidated automotive marketing performance reports, dashboards, and strategic reviews to senior management and principals.
• Carry out product surveys and competitor product analyses, submitting periodic analytical reports.
• Compile marketing data (advertisements, press releases, campaign materials) and submit pre- and post-campaign reports to principals.
• Maintain real-time statistics on competitor campaigns and promotions, highlighting key insights to Division Heads.

3. Administration & Financial Control

• Prepare and manage the automotive marketing budget, ensuring cost control and alignment with OEM co-op marketing programs.
• Approve marketing expenses, invoices, and supplier contracts in line with approved budgets and company policies.
• Track marketing spend versus sales performance for vehicles and services, implementing corrective actions where required.
• Ensure compliance with Corporate Identity (CI) and automotive principal branding standards.
• Lead automotive marketing meetings, setting priorities, timelines, and follow-up actions.

4. Branding, Events & Corporate Image

• Drive the company s automotive brand positioning across vehicle brands, aftersales, and service offerings.
• Lead major automotive events such as vehicle launches, motor shows, exhibitions, corporate fleet events, and showroom activations.
• Identify high-impact automotive sponsorships and partnerships to enhance brand visibility and customer engagement.
• Act as the brand custodian for automotive brands, ensuring consistent and professional representation across all customer touchpoints.

5. Communication & Support

• Act as the primary automotive marketing point of contact for internal stakeholders, OEM principals, and external partners.
• Provide strategic marketing support to Sales, Aftersales, Parts, and Body & Paint divisions.
• Escalate key automotive market risks, campaign challenges, and performance gaps with actionable recommendations.
• Lead, mentor, and develop the automotive marketing team to achieve divisional and corporate objectives.

6. Skills & Competencies

• Strong leadership, strategic thinking, and decision-making skills.
• Excellent presentation, communication, and stakeholder management abilities.
• Advanced proficiency in MS Office and marketing analytics tools.
• Ability to manage complex projects, budgets, and teams under pressure.

7. Customer Relationship Management (CRM)

• Oversee and manage the CRM division, including all related operational, system, and staff responsibilities.
• Ensure effective utilization of CRM systems to support lead management, customer lifecycle tracking, retention initiatives, and aftersales engagement.
• Lead and supervise CRM team members, setting objectives, monitoring performance, and ensuring alignment with sales, marketing, and aftersales strategies.
• Establish and monitor CRM processes, data accuracy, reporting standards, and compliance with company policies.
•