Marketing Manager

Tahaluf

Job description
Industry
Events Services
Job Function
Production
We are building awe-inspiring experiences . We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:
• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.
In this role, you will have the opportunity to work on the Saudi Mega Stadiums Show.
This is a premier sporting event that will leverage the Cityscape Global platform to engage a wider audience and showcase the vibrant sporting culture of the region with a focus on the Kingdom s preparation for hosting some of the key sports events in the coming years.
You will be responsible for:
• The successful launch of the Saudi Mega Stadiums Show, including brand creation, go-to market and lead generation strategies
• Creating marketing materials and campaigns that effectively communicate brand messaging and drive audience engagement
• Timely and accurate reporting on campaign performance and key metrics
• Continuous improvement of marketing strategies and tactics based on data analysis and industry trends
Other general responsibilities include:
• Understanding visitor and exhibitors' digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
• Working with our supporting agencies to develop the strategy and setup of all paid campaigns
• Measuring and optimizing our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identifying evolving SEO practices and collaborating with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
• Developing new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
• Collaborating with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Managing and improving organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Designing and implementing testing and optimisation strategies (including A/B testing, landing pages and CTA s).