Marketing Manager XCMG Trading Company Limited

Strategic Planning

• Develop and implement marketing strategies aligned with business goals.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Define target audiences and create detailed customer personas.

Campaign Management

• Plan and execute multi-channel marketing campaigns, including digital, social media, email, print, and events.
• Oversee the creation of marketing materials, such as brochures, advertisements, and presentations.
• Manage and monitor the effectiveness of campaigns, providing detailed performance reports.

Brand Management

• Maintain and enhance brand consistency across all marketing channels.
• Work closely with creative teams to develop compelling content and visuals.
• Ensure compliance with brand guidelines in all communications.

Digital Marketing

• Manage online presence, including websites, social media platforms, and SEO efforts.
• Oversee pay-per-click PPC campaigns, email marketing, and other digital initiatives.
• Analyse digital analytics to optimise online performance and user experience.

Team Management

• Lead and mentor the marketing team, fostering a culture of innovation and collaboration.
• Assign responsibilities and monitor progress to ensure timely delivery of projects.

Collaboration

• Collaborate with sales teams to align marketing strategies with sales objectives.
• Partner with external vendors, agencies, and consultants to execute specialised projects.
• Coordinate cross-departmental efforts for product launches and promotional activities.